Network Marketing Effectively

To sell a product or service to your potential customers using your autoresponder you need just the right touch. How do you accomplish this with autoresponders?

It’s really quite simple, and in fact, the autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.

You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!

Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!

Email is without a doubt a very important aspect of marketing on the Internet. A single email is never enough.  Enter the AWeber autoresponder.  This is a tool that delivers email messages to your prospects for you automatically. The amount of leverage you can achieve with this is enormous because there's no limit to the amount of prospects it can deliver these messages to.  For example, once a prospect is put into your autoresponder, you could have several messages all set up and ready to go and the autoresponder will deliver them in sequence at whatever interval you decide, say 3 days apart.  This is remote control selling at its finest.

It takes repetition in order to get people to first consume the message, understand it and then take action. Naturally, some people will straight off respond while others need to see the message more than once before they even think about responding to the offer. The reason for this is that each person, with each marketing message and for each different type of product, has a specific responsive behavior. Practically all markets can be divided into several, graduated sections based on such behaviors. They generally consist of five, which are: (1) Innovators, (2) Early Adopters, (3) Early Majority, (4) Late Majority and (5) Laggards. Innovators are risk-takers and adventurous, and consist of about 2.5% of the whole market.  Only 1 in 40 people make up this group.  They usually respond to new offers almost immediately and without giving them much thought. On the other hand, early adopters respond to new ideas early embracing new technology before most other people do. They take action soon after the innovators do, although carefully.  Early Adopters represent roughly 13.5% of the market.  While the third and fourth groups (i.e., the middle majority) constitute the largest segment, the early majority specifically typically respond to new ideas before the average person does.  The early majority represent 34% of any given market.  The late majority, which consist of another 34%, are skeptical, careful and slow. They take their time, usually shop around, look for deals and need to see offers more than a few times before giving them any consideration. The final segment (or the laggards) take action only after some time has elapsed -- usually after everyone else has done so.  Laggards are slow or reluctant to embrace new technology because of disinterest or financial constraints.  They consist of the remaining 16% of the entire pie.  Ultimately, the important thing to note here is that the middle majority altogether consist of a whopping 68%.  A marketer’s goal is therefore to effectively reach, persuade and incite this larger segment, which is often difficult to do with a single mailing.  Repeating your marketing message -- and sometimes doing so more than once -- is essential with this group.  In the end, you will not only increase the response but also multiply it.

Statistics prove that the bulk of most sales occur in the follow-up process. However, following up with your prospects is more than just a process -- it’s an art. You need to do so in a timely, consistent and compelling manner basically striking while the iron is hot as desire loses its value without a sense of urgency.  It’s definitely worth repeating!