Network Marketing Effectively

The Ten Most Important Tips for Email Marketers
Lets begin with the most important information first. Here is what I feel are the ten most important tips for anyone managing the email marketing process.

1. Do not send email to people that have not requested to receive them.
2. Do not send content that is not relevant to the type of content the person has requested.  Targeting will ensure your email marketing sends the right content to the right people at the right time. By tailoring email content to different customer groups, you will significantly increase your chances of success.
3. Be consistent with your sending frequency.  Pick a schedule, and send your e-mail in a way that won't fill a prospects inbox but at the same time keep them subtley informed.
4. In most cases, it is best to send BtoB emails Tuesday through Thursday. The best times of the day to send are just after the start of the day around 9:30am or just after lunch around 1:30pm. It is best to avoid sending business to business emails after 4pm or on weekends.
5. In most cases, it is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
6. To improve deliverability, add a message at the top of your emails that says something like: "To ensure receipt of our emails, please be sure to add me@mycompany.com to your address book".
7. Make the From Name for your messages either your company name or the name of a person at your company. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them.
8. Be sure to include both a plain text and an HTML version of your newsletter.  If you don’t include a plain text message, at least 5% of your recipients will see a message with nothing in it.
9. The subject line has a major influence on whether recipients open and read emails.  Write subject lines that grab attention.  Don’t use all caps or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters.
10. Build your list at every opportunity you have. If you have a retail location, add a point of sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business cards. Finally, add your newsletter signup form to every page on your web site.