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    Tuesday
    15Jul2008

    What is Attraction Marketing?

    Attraction Marketing is being able to use smart marketing strategies to attract your target market to you.  This saves you the time of chasing people down and initializing contact.  Having your prospects coming to you initiating contact through email or even a call establishes a relationship.  With a relationship established the door is opened for monetization opportunities as people are much more likely to buy from you.  You can use Attraction Marketing for any type of product or any type of business you want.

    WHAT YOU NEED TO HAVE IN PLACE

    The most important material to have in place is your point of contact material.  This is the initial point where a prospect finds you.  This can be written content, video, ads on social websites such as Facebook, Squidoo or Youtube.  Within your content there needs to be a lead capture page that shows what you have to offer, creates value and gives the prospect a place to leave their contact information.  An auto email campaign systematically builds a long term relationship and continues to bring prospects to you allowing more people to buy from you.  And last but not least an effective monetization strategy to generate cash flow from your prospects list.